CHARTER PLAGH
Web Marketing | Social
PLAGHIA CHARTER: A MULTI-CHANNEL CAMPAIGN TO TELL THE BEAUTY OF THE MEDITERRANEAN
Challenge
The Experience with Plaghia Charter on the Amalfi Coast
Plaghia Charter is positioned in the heart of the Amalfi Coast, offering exclusive cruises and daily experiences at sea. Specializing in Turkish gulets and fast boats, Plaghia Charter aims to provide unforgettable seaside stays. The main challenge was increase brand awareness and attract customers from international markets such as USA, South America, Europe and Australia, diversifying the offer to satisfy a demanding and aware clientele.
Strategy
Enhance the uniqueness of the experience
To address this challenge, we have planned a set of targeted and strategic actions diversified across different channels.
Analysis of Buyer Personas
The analysis of Buyer Personas allowed di identify target audience segments, focusing on international travelers seeking luxury and sustainable experiences.
Personalized Customer Journeys
We have developed customized Customer Journeys, guiding potential customers through targeted engagement paths which enhance the uniqueness of the Plaghia Charter experience.
Multi-channel campaigns
The selection of marketing channels included multi-channel campaigns on Google (search network, Performance Max, demand generation), YouTube, and Meta (Facebook and Instagram), using advanced analysis and tracking tools to monitor performance and optimize campaigns.
Contents
Discovering the world of Plaghia Charter
The contents were designed for capture the essence of Plaghia Charter: “Sail the beauty of the Mediterranean. Plan your unforgettable vacation." Production included evocative photos and suggestive videos used effectively to attract and maintain the interest of various audiences.
The contents have been customized for the different phases of the Customer Journey, ensuring relevance and impact at every touchpoint, with a focus on sustainable and luxury experiences.
Results
The importance of Personalized Marketing in the World of Tourism
The campaign received excellent feedback, with 5 million impressions and 4000 leads generated, exceeding the set objectives. The strategy and content proved extremely effective in engaging the target audience, demonstrating the importance of a personalized and multi-channel approach for marketing in the tourism and navigation sector.