MOLD&MOLD
Web Marketing | Social
MOLD&MOLD: CAPTURE ATTENTION IN THE B2B WORLD WITH SEO, TARGETED CAMPAIGNS AND TRACKING
Challenge
Our journey with Mold&Mold in the B2B world
Our challenge with Mold&Mold was twofold. On the one hand we had the task of increase lead generation in a B2B market highly competitive. On the other hand it was necessary increase organic traffic to their website. A key factor in improving the company's online visibility.
Strategy
Charting the path to digital growth
Our strategy was based on 3 pillars: SEO, targeted campaigns and advanced tracking.
1.
SEO
We have implemented a series of SEO changes to improve Mold&Mold's visibility on search engines.
2.
TARGETED CAMPAIGNS
We then designed specific campaigns for B2B targets, to attract qualified prospects.
3.
LEGISLATIVE
Finally, we have adopted a tracking system to monitor results and continuously refine our strategies.
Contents
Capturing Attention in the B2B World: Our Content Creation Journey
Content creation has played a central role in our strategy. We have developed a variety of content for respond to the specific needs of Mold&Mold's B2B target. These included technical blog articles, informative newsletters and social media posts business oriented.
Every content it was designed not only for involve, but also to educate and provide value to potential customers.
Results
From challenge to success with SEO, targeted campaigns and effective tracking
Thanks to our integrated strategy, We reached extraordinary results for Mold&Mold. In just one month, we saw a 200% increase in lead generation and a 300% increase in organic traffic.