NEROGIARDINI
Web Marketing | Social
NEROGIARDINI: A DIGITAL JOURNEY TOWARDS GLOBAL SUCCESS
Challenge
The Digital Rise of NeroGiardini: From Italy to the World
With a solid reputation nationwide, the goal was to bring the quality , mastery by NeroGiardini on international stage, increasing social media presence and content reach through a innovative digital approach.
Strategy
A path of Internationalization and Storytelling
Our strategy was built on several fundamental pillars. We decided to focus on Instagram as the main channel for increase the number of followers.
Increased Coverage
We have worked to increase the coverage of social content, including feeds, stories and reels. Furthermore, we have started an internationalization project, creating ten social pages dedicated to individual countries.
Youtube Brand Lift Studio
We conducted a YouTube Brand Lift study in Europe to evaluate the impact of brand-related advertising.
Video Storytelling
To tell the unique and authentic story of NeroGiardini and the world of Italian footwear, we have launched a video storytelling project through a dedicated website, lacalzaturaitaliana.it
Between Culture, Art and Craftsmanship
To capture attention and engage a global audience, we have worked with dedication to creating high-quality content. On Instagram, we have created a variety of content between posts, stories and reels, each carefully designed for highlight the elegance and quality of NeroGiardini footwear.
The ten social pages dedicated to individual countries were designed for reflect the cultural specificities of each country, while the website lacalzaturaitaliana.it offers narrative journey in the heart of the art of Italian footwear.
Results
The Results of the Internationalization of NeroGiardini
The increase in followers on Instagram by NeroGiardini del + 360 % demonstrated the effectiveness of our presence on social media. 3 million they are the people we reach monthly on Facebook and 4,5 million on Instagram.