MARTINOROSSI
Web Marketing | Social
BEING FOUND ONLINE: THE STORY OF MARTINOROSSI
Challenge
MartinoRossi: Cultivating Success in the Digital World
Martino Rossi SPA was founded in the 50s with the aim of offering support to local agricultural companies and today it is a reference supplier for the most famous food companies in the world. The goal of our strategy was the diffusion of the MartinoRossi brand in the digital world so as to generate quality contacts, useful for creating a profiled database of potential customers.
Strategy
Reaching Customers in Digital Places
To achieve our goal we have implemented a multi-channel inbound marketing strategy , whereby reach prospective customers in digital places like search engines, social networks and web portals with the aim of making the strategy as performing as possible.
Increased Coverage
We have worked to increase coverage by creating SEO activities, Google and Social Campaigns with the aim of describing the company and its products.
Lead generation
Various web marketing operations have been carried out with the aim of lead the user to download information brochures and catalogs from the two websites, thus collecting email addresses.
Marketing Automation
Through the analysis of the data collected we have profiled and re-engaged users who visited the website by Martinorossi.
Contents
Attractive and Dynamic Content
In the digital plan dedicated to multi-channel campaigns, we carried out a shooting to obtain carefully designed content, able to attract qualified traffic of target users. The results were the creation of attractive, dynamic content capable of attracting the user's attention.
The focus was on drawing shapes and dynamic sets through the arrangement of seeds and flours.
Results
The Results of MartinoRossi's Digitalization
Web marketing activities have led to important performances including the generation of 150 lead prospects per month and a 10% interaction rate generated by multi-channel and multi-country campaigns (Europe, USA and Canada)