Italian National Singers Team
Web Marketing | Social
A VIRAL MARKETING strategy to promote the Match of the Heart
Challenge
Promote the Heart Match on Social Media
The “National Italian Singers Association” was founded with the aim of promote and support solidarity projects, works and interventions for the protection and protection of the weakest and most needy. Our commitment has been to create content for promote the event on social media and talk about it live.
Strategy
A chain of nominations to achieve traffic
To achieve our goal we involved Gianni Morandi who was the starter of the project. Through a video he announced his participation in the Partita del Cuore, launching the nomination to another artist. This level of involvement creates an emotional bond that goes beyond simple participation in the event, capturing public attention and generating interest.
The event achieves media attention and public involvement thanks to a engaging narrative. The Match of the Heart becomes a collective success that goes beyond the sporting aspect, transforming itself into a unique moment of connection.
Live coverage
Live social coverage during the event
After promoting the event on social media, we took care of telling it live. In order to amplify reach and organic coverage, we selected a team of creators and influencers to produce live content during the event.
Our team of social media managers was present on site to coordinate the following activities:
Instagram stories
Live tweeting
Instagram direct management
Influencer engagement and reposting
Results
The results of the project
Social marketing activities have led to important performances including the generation of more 20.000 tweet e 150 artists involved.